Milestone: MWM celebrates 100^th brand anniversary

In 2022, only a year after the milestone “150 years of engine building in Mannheim”, the MWM brand turned 100—another memorable event in the company’s history. This anniversary dates back to the sale of the “Stationary Engines” division by Benz & Cie. in 1922, which continued to operate under the new name “Motoren-Werke Mannheim A.-G.” (called Old Benz or MWM). On January 22, 1923, Motoren-Werke Mannheim A.-G. applied to the Imperial Patent Office for registration of the trademark. On the occasion of the 100^th anniversary of the MWM brand, a campaign was launched in 2023 to celebrate this special birthday.

Apart from a virtual timeline presenting historical milestones from 100 years of brand history, the anniversary website also features personal moments of MWM employees, distributors, and customers. In a monthly brand quiz on the occasion of the anniversary, participants have the opportunity to test their knowledge of the MWM brand history. In addition to the virtual timeline with MWM milestones and moments as well as interviews with brand experts, an image gallery with an overview of the development of the MWM brand logo over the decades was published. In a virtual archive on the anniversary website, all issues of the historical employee magazine “WIR von den Werken der Knorr-Bremse” from 1953 to 1986 can be filtered by year of publication and downloaded. Moreover, the exclusive MWM kit handed out to distributors on the occasion of the special brand anniversary comprises texts and images related to the brand’s 100^th anniversary.