Caterpillar Energy Solutions Shortlisted for German Business Communication Award 2024 with “100 Years of MWM Brand” Campaign
Mannheim, June 25, 2024
In 2022/2023, Caterpillar Energy Solutions celebrated the 100th anniversary of the MWM brand with a comprehensive brand campaign. After reaching the top 5 in the “Industry & Engineering” ranking of the German Online Communication Award (DPOK), Caterpillar Energy Solutions also impressed the jury of the German Business Communication Award (DPWK) with its “100 Years of MWM Brand” campaign. In the “Event Communication” category, Caterpillar Energy Solutions is one of the five companies shortlisted for the DPWK 2024. The award ceremony, which is organized by Business Communication students of the University of Applied Sciences (HTW) will take place in Berlin.
Anniversary landing page: A journey through 100 years of MWM brand history
On a landing page custom-designed for the 100th brand anniversary, the extensive history and development of the MWM brand and the most important milestones were presented using a digital timeline. Employees, distributors, and customers also had the opportunity to submit their personal “MWM moments”, which were shown on the timeline. “The active participation of partners and customers demonstrates the appeal of the MWM brand even after 100 years”, says Frank Fuhrmann, Manager Communications at Caterpillar Energy Solutions GmbH, who is responsible for the campaign. “The landing page impressively shows how the MWM brand has evolved over the past decades, while retaining its identity.” In addition, the landing page features interviews with brand experts, a virtual archive of the historical employee magazine, and the transformation of the MWM brand logo. Moreover, a monthly quiz was organized in which participants could answer questions about the MWM brand.
Corporate communication presents strong identity and further development of MWM brand
With its anniversary campaign “100 Years of MWM Brand”, Caterpillar Energy Solutions impressed the jury of the German Business Communication Award, reaching the top 5 in the “Event Communication” category. With this year’s shortlisting for the DPWK, Caterpillar Energy Solutions follows up on the nomination in recognition of its campaign “150th anniversary—150 years of continuous innovation” in 2022. All shortlisted finalists were determined by an independent jury in a careful selection process in which the professionalism of the campaigns was assessed on the basis of the criteria “Input”, “Output”, “Outcome”, and “Outflow”.
The winners of the seven DPWK categories will be announced at the DPWK award show at the event location “Von Greifswald” in Berlin. Caterpillar Energy Solutions is proud to have been nominated as one of the five best companies in the “Event Communication” category and would like to express its gratitude to all employees, customers, and distributors who have contributed to the success of the “100 Years of MWM Brand” campaign.
